Before there was a saree to drape or a jewel to adorn, there was always her.
The woman at the heart of every story.
The one who carries grace in the way she moves, strength in the way she stands, dreams in the way
she looks ahead, and love in all the little ways she makes life beautiful.
It was this woman who inspired Premam.
A feeling of love for her. A desire to celebrate her. To create something that would become a
small part of her moments, her memories and the stories she would one day look back on.
That feeling first found its way into a drape.
A weave chosen with love. A colour that caught her eye. A saree that slowly became her own the moment she wore it.
And with every woman who brought Premam to life in her own way, the story began to grow.
Because every woman brought something different to it.
Her own grace. Her own strength. Her own story.
And somewhere within all those beautiful expressions, Premam found a name that would come to hold its heart.
A celebration of everything she carries within her.
And once Premam found its Devadhai, the story continued to find new ways to celebrate her.
This time, through the art of adornment.
Through the warmth of gold. The brilliance of diamonds. The beauty of craftsmanship. And a love for traditions that continue to hold meaning, even as every woman makes them her own.
A jewel for the day she had been waiting for.
A gift carrying someone's love.
A piece she would reach for again and again.
Or simply something beautiful she chose because it felt like her.
And so, Premam Abaranam became another expression of Premam.
Jewels designed to make her feel beautiful, confident and powerful.
Jewels that do more than complete a look.
They celebrate the Devadhai within her.
Fine handcrafted gold and diamond jewellery, inspired by the richness of heritage, crafted with love for tradition and created for the woman who makes every piece her own.
From a drape that became part of her story to an adornment she carries close, Premam continues to celebrate the same woman it always has.
The Woman Behind Premam
Ms. Swarnamugi Raghupathy
Founder, Premam
An entrepreneur, an industrialist, a mother and a woman of many dreams, Ms. Swarnamugi Raghupathy brings together strength, creativity and a deep love for the things that hold meaning.
Her journey has been shaped by many roles, responsibilities and ambitions. Yet, through it all, she has held close a belief that success and individuality can live beautifully alongside grace, warmth and femininity.
- She believes in celebrating people.
- In honouring one's roots.
- In finding beauty in the things that carry meaning.
- And in creating with heart.
These values would eventually find a place in something deeply personal to her.
Find the piece that feels like her
Gold, Natural Diamond and Lab-Grown Diamond — or book an hour with us and we will help you choose.