Honouring the woman
you have always been.
Celebrating the woman
you are becoming.
Fine handcrafted gold and diamond jewellery.
Devadhai
The Goddess In You
Find Your AbaranamAnother expression of Premam
That feeling first found its way into a drape. Then, through the warmth of gold, the brilliance of diamonds and a love for traditions that continue to hold meaning, it found the art of adornment. Jewels designed to make her feel beautiful, confident and powerful — jewels that do more than complete a look. They celebrate the Devadhai within her.
Read our storyFind your piece
Three ways into the collection — gold, natural diamond and lab-grown diamond.
Most loved this season
The pieces our customers come back for — and the ones they come back to buy for their daughters.
Plan the whole set with us, months before the day
Book a private hour in our Chennai showroom or over video. Bring the saree, bring your mother, bring the shortlist — we will build the set around it and hold it until the muhurtham.
Book an AppointmentFrom our customers
★★★★★
I went in for a simple black-bead chain and came out having redesigned my mother's old haram. They talked me out of the more expensive option twice.Lavanya R. Adyar, Chennai
★★★★★
The polki choker arrived three days before the wedding, insured, in a box that survived being couriered to Coimbatore. The stones are exactly what was photographed.Divya S. Coimbatore
★★★★★
Bought the Nithya jhumkas for daily wear two years ago. Worn them nearly every day since — still no dents, screws still tight.Meera K. Bengaluru
Follow @premam.abaranam
New pieces, beautiful stories and little moments from our world — straight from our Instagram.